Statistics show that word-of-mouth referrals are among the most powerful tools to provide lead generation. Many potential clients look for recommendations from relatives, friends, and even strangers on the internet before trusting a company with their business. Some of the most effective word-of-mouth techniques include collecting testimonials, messaging on LinkedIn, and following up on inquiries and invitations.
Here are some tips on how to use these methods in your lead generation.
Satisfied customers are often enthusiastic enough to share their testimonials on your website. You just need to provide a suitable platform and ask them. Request that they provide their names, photos or videos, and an explanation of why your products and services work for them. When potential clients see these people and read their stories, they identify with them and crave the successful results that your products or services offer.
Connect on LinkedIn
When you meet potential clients at networking events or during the course of your business day, use LinkedIn to reconnect with them. Write them a brief note that summarizes where you met and what you talked about. This helps you establish personal relationships that often result in lead generation. If nothing comes of your initial overtures, LinkedIn saves your messages, and you can always attempt to reach out to these people again in the future.
When word-of-mouth referrals lead to inquiries or invitations, always set aside time to follow up on these leads, even if they are initiated by strangers or potential competitors. For instance, if a new entrepreneur asks for advice on starting up a similar company, be generous in your support. You may find that in gratitude they become valuable allies that in turn help you with lead generation.
For more advice on using word-of-mouth referrals for lead generation, get in touch with Flex Capital.